XXL ASA

XXL is present in Norway, Sweden, Finland and Austria with its successful, large unit store concept and e-commerce platform as well as in Denmark with a pure e-commerce offering.

Strategy

XXLs objective is to be the leading distribution channel for branded sporting goods.

Vision & Values

XXL has a strong, performance-based culture, focusing on customer satisfaction and cost consciousness.

XXL shall be paradise for people interested in sports, outdoors and wildlife

XXL is the fastest growing sports retailer in the Nordic region

XXL offers a unique customer proposition through a wide range of high quality branded products, combined with strong focus on customer service and a clear pricing strategy

Our objective is to be the leading distribution channel for branded sporting goods

XXL er sportskjeden som ekspanderer raskest i Norden,.
Vi har nå 22 varehus i Norge, 15 i Sverige og 1 i Finland.
Vår forretningsidé er enkel: Stort utvalg, kjente merkevarer og Xtra Xtra Lave priser.
XXL har tatt opp kampen med dagens spesialistbutikker.
Med slagordet "all sports united" tilbyr vi mengder av sport og villmarksprodukter under samme tak.